NBA Market Advantage: Mon, March 23

This Market Advantage column aims to discover players whose respective salaries are too low considering their expected production. This can obviously change from site-to-site, so I will outline the respective site featured that particular player's discount. The sites featured in today's column are FanDuel, DraftKings, and DraftDay.

However, just because a player is well-priced, it doesn't mean you should automatically click them into a lineup. Due to this, a label will be attached to every player (red/yellow/green light) assessing their viability for tonight's game.

So with that, here are the most favorably priced players in the Daily Fantasy Market for Monday, March 23:

Kemba Walker – PG – CHA: (FanDuel $6,900), (DraftDay $12,050) GREEN LIGHT

Really liking Kemba Walker's tag on FanDuel and DraftDay, especially considering a starting role and nice matchup vs Chicago. It's likely Mo Williams sees Jimmy Butler's defense tonight, meaning Kemba will have a much easier draw vs Aaron Brooks.

George Hill – PG – IND: (FanDuel $6,400) GREEN LIGHT

Hill is cheaper on FanDuel, and would become a great mid-range pick if Patrick Peverley is ruled out. He's a decent selection either way.

Evan Turner – SG – BOS: (FanDuel $5,800) (DraftKings $5,600) (DraftDay $10,250) GREEN LIGHT

He's listed as a PG on DraftKings, so I'm less likely to target him over there. However, he'll likely see a high usage rate with Isaiah Thomas missing more time, making for a nice SG2 or SG/SF play on FD and DD.

Corey Brewer – SF – HOU: (FanDuel $5,500) (DraftKings $5,400) GREEN LIGHT

If Trevor Ariza is out, Brewer becomes a great play across the industry. If Ariza is in, Brewer is a good play, and Ariza himself makes for a quality play on FanDuel.

Rodney Hood – SF – UTA: (DraftDay $6,450) GREEN LIGHT

His price point has risen on every other site, but Hood is still a cheapskate pick at DraftDay. He would gain traction if Gordon Hayward (questionable) was ruled out; ultimately forcing him into more minutes.

Jae Crowder – SF – BOS: (FanDuel $5,200) (DraftDay $7,450) GREEN LIGHT

I'm targeting Crowder on sites where he's SF eligible, providing much needed salary cap relief (and heavy minutes) at a scarce position.

Derrick Favors – PF – UTA: (FanDuel $7,500) GREEN LIGHT

He's surprisingly cheaper on FanDuel than DraftKings, which doesn't happen very often. The blowout factor looms, but this is a great matchup for Favors to exploit, even in limited minutes. He would gain more consideration if Gordon Hayward were ruled out, forcing him to take a larger share of the offensive load.

Donatas Motiejunas – PF – HOU: (FanDuel $5,600) (DraftKings $6,000) GREEN LIGHT

Terrence Jones is out once again, meaning Motiejunas should see another heavy workload. Note the discrepancy in salary between FD and DK. He's a near-must on FanDuel, and a quality play on DraftKings.

Brook Lopez – C – BKN: (DraftKings $6,500) GREEN LIGHT

Can't beat this price at DK, and I'm locking him into majority of lineups over there. The price on FanDuel is a little more prohibitive ($7,600), but I wouldn't be afraid to work him in.

Rudy Gobert – C – UTA: (DraftDay $11,250) GREEN LIGHT

The mysterious pricing case of Rudy Gobert continues over at DraftDay. He's substantially cheaper than Noah, Lopez, and Jefferson – sitting higher than those players at every other DFS site. Safely target him at DD, even while considering the blowout factor.

Adreian Payne – PF – MIN: (DraftKings $3,600) (DraftDay $5,200) YELLOW LIGHT

If Pekovic/Hamilton/Garnett all sit tonight, I'll be looking at Payne for a near minimum price – which happens to come on DraftKings and DraftDay. He's not an auto-play due to a tough matchup, but he should see plenty of minutes.

David West – PF – IND: (FanDuel $5500) (DraftKings ($5000) YELLOW LIGHT

This is a favorable spot to take advantage of West's discounted price, taking on a beat-up Houston frontcourt, playing up in pace. The only problem stems from opportunity cost with several quality mid-range PF's tonight.

Aaron Brooks – PG – CHI: (DraftDay $8,200) YELLOW LIGHT

He's priced up on FanDuel and DraftKings, but remains cheap over at DraftDay, making him more viable for salary cap relief.