NBA MARKET ADVANTAGE: FRIDAY, FEB 27

This Market Advantage column aims to discover players whose respective salaries are too low considering their expected production. This can obviously change from site-to-site, so I will outline the respective site featured that particular player's discount. The sites featured in today's column are FanDuel, DraftKings, and DraftDay.

However, just because a player is well-priced, it doesn't mean you should automatically click them into a lineup. Due to this, a label will be attached to every player (red/yellow/green light) assessing their viability for tonight's game.

So with that, here are the most favorably priced players in the Daily Fantasy Market:

Mo Williams – PG – CHA: FanDuel ($5,500) GREEN LIGHT

His price point is marginally cheaper on FanDuel than DraftKings, sitting at 17% below the average roster spot (compared to just 2% below at DK). He's playable on both sites, but should be more actively targeted on FD.

Marcin Gortat – C – WAS: FanDuel ($5,500), DraftKings ($5,200) GREEN LIGHT

Gortat checks in as one of the better value plays of the Center position. He was downright dreadful prior to the All-Star break, but has since turned things around with three straight 30+ FP outings. He's still priced according to his subpar performances earlier this month. Take advantage of the discount.

Reggie Jackson – PG – DET: FanDuel ($6,100), DraftKings ($6,100), DraftDay ($10,950) GREEN LIGHT

Feel free to target him around the industry, as his salary has yet to fully account for his starting role in Detroit. He's a marginally better play on DraftDay and DraftKings, but don't be afraid to target him on FanDuel either (especially in this good matchup).

Mike Conley – PG – MEM: FanDuel ($6,600), DraftKings ($6,300) GREEN LIGHT

Conley had a rough go leading up to the All-Star break. He was battling injuries, his minutes were in flux, and his production suffered as a result. It appears he is back to his old self now, registering 30-35 minutes and 30+ FP in the past three games. He's still priced like the pre-All Star break shadow of himself.

Donatas Motiejunas – PF – HOU: FanDuel ($5,400), DraftKings ($5,300) GREEN LIGHT

His teammate Terrence Jones' price has skyrocketed, but D-Mo has remained neutral despite playing a similar 30-35 minute complement. He could easily replicate Jones' total for a fraction of the cost, gaining even more credence if Harden (questionable) sat out.

Jae Crowder – SF – BOS: FanDuel ($4,500), DraftDay ($7,050) GREEN LIGHT

Crowder is a decent price play on FanDuel and DraftKings. However, I'd target him more on FanDuel where he is SF eligible (only a PF on DraftKings). He has seen a steady 30 minute complement over the past three, resulting in 30+ FP in each contest. His salary has yet to account for the higher playing time. He's also a great cap saver at DraftDay.

Alexis Ajinca – C – NO: DraftDay ($6,300) GREEN LIGHT

DraftDay is the only place I'm considering Ajinca, as he's priced significantly cheaper in this spot than anywhere else in the industry. He'll likely see an uptick in production with Anthony Davis still out, resembling that of the past two games.

Jamal Crawford – SG – LAC: FanDuel ($5,600) YELLOW LIGHT

At this salary, his value threshold is sitting near his season average of 25 fppg. Having said that, there's some concern regarding his ability to pick up peripheral stats, and the matchup vs Memphis isn't especially generous. We really like his salary, but are hesitant to deploy Crawford on this expanded slate.

Kyle Korver – SG – ATL: FanDuel ($4,900) YELLOW LIGHT

Similar sentiment to Crawford. His value threshold (22 FP) falls below his season average of 23 fppg. Normally that would make for a great play, but Korver has been spotty as of late, and there's some blowout concern.

Kawhi Leonard – SF – SA: FanDuel ($7,100) YELLOW LIGHT

Leonard carries some weight tonight, especially in large tournaments. He needs an average game (31 FP) to hit value, and he's coming off one of his better performances of the month. He gets a “yellow light", just because Rudy Gay is a better option for a similar price.

Paul Millsap – PF – ATL: FanDuel ($7,500) YELLOW LIGHT

Great price point for Millsap, and a decent matchup to boot. However, we have to consider Atlanta's tendency to “spread the wealth", and the blowout factor looms.

Ersan Ilyasova – PF – MIL: FanDuel ($4,000), DraftDay ($7,600) YELLOW LIGHT

Ilyasova is back in the starting lineup, and we can project him for 24-28 minutes at least tonight. In addition, the matchup vs LAL sets up well. He's a volatile DFS play by nature, but the low price point negates some of that risk.

Marc Gasol – C – MEM ($7,800) – FanDuel ($7,800), DraftKings ($7,300) YELLOW LIGHT

Gasol's season average of 36 fppg surpasses his value threshold (35 FP) at this salary. This creates a buy low opportunity, but I'm not sure if tonight is the best timing to deploy Gasol. He's a fine cash game pick, but I'm worried about his seemingly limited profit potential.