NBA Market Advantage: Fri, March 27

This Market Advantage column aims to discover players whose respective salaries are too low considering their expected production. This can obviously change from site-to-site, so I will outline the respective site featured that particular player's discount. The sites featured in today's column are FanDuel and DraftKings.

However, just because a player is well-priced, it doesn't mean you should automatically click them into a lineup. Due to this, a label will be attached to every player (red/yellow/green light) assessing their viability for tonight's game.

So with that, here are the most favorably priced players in the Daily Fantasy Market for Friday, March 27:

POINT GUARD

John Wall – WAS: (DraftKings $8600) GREEN LIGHT

Great target at home tonight, and he's $900 cheaper on DK. If you are paying up at the PG position, Wall is a preferred option.

Damian Lillard – POR: (DraftKings $7800) GREEN LIGHT

I think Lillard and Wall profile similarly tonight, meaning there's merit in selecting Dame for a shorter price point. He's playing in a competitive, high scoring game at Phoenix, and the Blazers will need him to carry the offensive load with Aldridge less than 100%.

Jeremy Lin – LAL: (FanDuel $5600), (DraftKings $5400) GREEN LIGHT

Price hasn't risen enough to offset his starting role. Lin should be locked into 30+ minutes once again, enjoying a friendly matchup at Toronto (27^th in D-eff vs PG's). Feel free to deploy him in all formats.

Lorenzo Brown – MIN: (FanDuel $3900), (DraftKings $3200) GREEN LIGHT IF MARTIN OUT

If Kevin Martin is out, Lorenzo Brown makes for a quality punt play in a 30+ minute role.

Chris Paul – LAC: (DraftKings $9900) YELLOW LIGHT

Substantial discount from FanDuel ($10800), but the blowout risk is heavy. The Clippers may not need Paul to do too much to overcome the Sixers.

Elfrid Payton – ORL: (FanDuel $7300) YELLOW LIGHT

Tournament only play, but Payton is cheaper on FanDuel, posing near triple-double ability in most matchups. He'll likely have a low ownership % tonight.

SHOOTING GUARD

Kentavious Caldwell-Pope – DET: (FanDuel: $5500), (DraftKings $5200) GREEN LIGHT IF MONROE OUT

The enthusiasm surround KCP is mostly tied to Greg Monroe's status. If Monroe is out, Caldwell-Pope should be another major factor in Detroit's offense. If Monroe is in, he becomes more of a risk/reward play, but the price tag negates the potential downside.

Kyle Korver – ATL: (FanDuel $4400), (DraftKings $4300) YELLOW LIGHT

I'd like Korver more if Jeff Teague sat, meaning Schroeder would play more PG instead of eating into Korver's minutes at SG. Even then, there's still blowout risk, as I'm sure Atlanta will be looking to rest their regulars if the opportunity arises.

Elijah Millsap – UTA: (FanDuel $3600), (DraftKings $3200) YELLOW LIGHT

Rodney Hood is out, meaning Millsap could draw another start. He should see 30 or so minutes, but his production may be somewhat stifled by Gordon Hayward's return. Either way, he's one of the more legitimate punt plays of the position.

SMALL FORWARD

Andrew Wiggins – MIN: (FanDuel $6000) GREEN LIGHT IF MARTIN OUT

If Kevin Martin is out, Wiggins becomes the best play of the position. If Martin is in, Wiggins is a good, but not great play. He's playable on DraftKings too if Martin is out.

P.J. Tucker – PHX: (FanDuel $5400) GREEN LIGHT

Slightly cheaper on FanDuel, which doesn't happen too often. I'm viewing Tucker as a decent cash game filler in an up-tempo high-scoring matchup.

Chase Budinger – MIN: (FanDuel $4700), (DraftKings $4500) GREEN LIGHT IF MARTIN OUT

If Kevin Martin is out, Budinger would be in line for heavy minutes once again. He has been producing in that role over the past several games, and the price point isn't too imposing.

POWER FORWARD

Anthony Davis – NO: (DraftKings $11200) GREEN LIGHT

To put it in perspective, he's $1200 less on DraftKings, staring at a great home matchup vs Sacramento. Most of my Davis exposure will be on DK.

Derrick Favors – UTA: (FanDuel $7900) GREEN LIGHT

Friendlier price point on FanDuel, and I'll have him in majority, if not all of my cash lineups. He's looking at a dream matchup against the weak Denver frontcourt.

Markieff Morris – PHX: (DraftKings $6400) GREEN LIGHT

Morris is a high-upside tournament play with a much more favorable price point on DK. As mentioned earlier, this is one of the more competitive high-scoring games of the day, and I'll definitely be picking my spots with Kieff in tournaments.

Ryan Kelly – LAL: (FanDuel $3800), (DraftKings $3,200) GREEN LIGHT

The Lakers have opted to rest Hill and Boozer in order to get Kelly and Tarik Black more playing time. Kelly is still hovering around minimum salary, despite a routine complement of 30-35 minutes.

Paul Millsap – ATL: (DraftKings $7300) YELLOW LIGHT

Relative value on DK compared to others like Noel and Favors. However, there's blowout risk in this situation, reserving Millsap as a 'yellow light'.

CENTER

DeMarcus Cousins – SAC: (DraftKings $9600) YELLOW LIGHT

The price point is tempting on DraftKings, but the matchup is difficult. I'm less likely to pay up for Cousins in this situation, as lineup configuration makes it difficult to squeeze him in.

Andre Drummond – DET: (DraftKings $8600) YELLOW LIGHT

Once again, his fantasy prospects are directly tied to Greg Monroe's status. If Monroe is out, I'll fire off Drummond in a few DraftKings tournaments. However, I wouldn't consider him in cash games, as the foul risk is substantial vs Nik Vucevic.